I can’t see my brand in local search results, how should I begin?
There are many tips and tricks that you can find when you search the internet, but will it work for your business? This question will hunt every business owners who are struggling in putting their product or service in the first 3 spots of search results of their area or city.
Local search engine optimization is often the most overlooked area of any digital marketing plans, thinking that reaching your market outside the locality may be a more practical way. If you’re subscribing to this idea, then you must rethink now. Because basically, how can a bigger audience listen to a brand who gained less trust in its locality?
And for people who vest patronage by visiting physical stores, when the local market stimulates once more, and when your target local customers dives again to various search engines as to what near brand to trust; your team, in the name of winning the competition, should definitely ask:
Is my brand topping the local search engines?
Here at Jungo Solutions, we have experts that have been doing SEO for over a decade every day. Below our experts share their six most brilliant ways below on how to get the best SEO results from local search engine optimization.
- LOCAL CONTENTS FOR LOCAL SEARCH
Content, among other factors, still ranks at the top priority should you want to achieve local search engine optimization. In this note, a brand’s website or any digital marketing platform should have contents tailored with local niche, topics, featured names and events meeting the search intent of local consumers.
For the website, being particular with the location or address of the store will surely help, plus featuring in the blog post some happenings or events related to their services. Are you offering car insurance in your company? A blog post discussing major car accidents in your city may help your target market find you after reading your interesting material. Or there may be new songs or famous local words that got viral in your town; these can surely link a search to your site.
But, if there is one simplest way which you can add on these, it’s on the footer. Adding your complete address will surely help Google recommend your brand in searches specifying a certain locality.
- BE AT THE KING OF SEARCH ENGINES: GOOGLE
Basically, you won’t just exert the same amount of effort topping all search engines. It will be practical to focus on one now but such a choice must be the search engine at which most of your target market or people in your locality look for something online. If you can’t identify, then it’s better to kick off your local search engine optimization campaign at the number one, the 2023 HubSpot search engine ranking tagged Google as the number one search engine today with following data;
- 80% of the Search Market Share
- Captures almost 95% of Mobile Traffic.
There are tons that you can do in Google just to advance your local search engine optimization and get the best SEO results. Your brand can get its Google My Business page at which remote and local business will be listed once persons search a product or service online. Make sure to give the most accurate and match your on-page website information. And at your website, you can certainly add a link in your footer and contact us page that routes users to your listing in Google My Business.
Indeed, there are a lot of benefits that local search engine optimization can bring, but don’t just do it anywhere, do it in the king!
- LEVERAGE SOCIAL MEDIA PLATFORMS
Having a website where you put up all of your contents relating to your product and services may be your center point, but you don’t want to limit your local search engine optimization campaign on this platform. Today, there are various platforms that you can leverage and can bring better local SEO results, one of which is social media.
With its low maintenance cost, social media seems to be a sweet spot for the best local SEO campaigns today, being generous on creative space and abundant users especially those who live in your town. Social media platforms like Facebook, Twitter and Instagram offer chances for you to execute your local SEO campaign. Your team can bring up an online community with people in your locality, this can surely bring more than traffic and awareness, sales will definitely be near.
Further, you can publish content in your social media accounts that links to your main website or start a poll at which you can derive data that you can feature in your blog. Remember, most people right now search for something informative and for you to fill them up with information you must have reliable data from real people, and that is where social media can help you.
- MAINTAIN ONE YET CONSISTENT VOICE
Your plan on local search engine optimization right now may include tons and tons of platforms where you are planning to market your product or services. While this is highly strategic, this is also paired with risk.
Companies and brands who take this local SEO route often result in inconsistently dispersed information across various sites. Your brand name may have been spelled incorrectly at your twitter or at your linkedin account. Not only this, there may be other competitors who will imitate your brand or site for a simple reason – to confuse your market.
This can surely happen if you do not have a team or atleast a system that consistently tracks on the inconsistency and works on building a unified voice for your company. In putting up a local search engine optimization campaign, your team must focus as well on voice consistency where your information and content delivery follows a singular path. The team must as well put effort on suppressing duplicates or imitations that do not come from your chambers.
- KEEP IN TOUCH WITH PROGRESS
Simply put, a successful local search engine optimization campaign cannot simply be manifested in an increasing number of people who visit your local site or a satisfying user engagement rate. Tons of experience in SEO will agree that the campaigns’ victory is seen on how well you move in a circle with changes in market conditions. Today, a post-pandemic marketing strategy urges our local search engine optimization campaigns to adjust, and you can definitely make a strategic and smart adjustment if you are not tracking your current performance.
Your brand and company must be able to establish a system where you’ll know the links that block Google from crawling your pages, the descriptions that need to be improved, the keywords that need to be hit, and backlinks that, instead of helping you, ruin your local SEO path. But working on these requires focus and expertise, and your team may be lacking in people or time to pull this off. Thus, the last smart and brilliant tip is…
- TRUST JUNGO’S EXPERTISE
Jungo Solutions’ experience in elevating the local search engine optimization in local companies and brands signifies its trusted potential in SEO. Affordable search engine optimization services that are tailored and targeted to your local market awaits you. Our SEO campaigns are built by experts in on-page, off-page and even technical search engine optimization.
Not only do we keep up-to-date trends on SEO for your locality, our processes are by tools that automatically measure progress so your brand can be assured on the real time pace for changes you want to make. At Jungo Solutions, we do not just improve your site for nothing. Partner with us and we’ll take your brand on the top of any local search engines!
At last, topping your local search engines is not anymore difficult. Remember, doing these local SEO measures without people and expertise may lead you to wasting your resources and time. Best to follow this guide one step at a time, but don’t forget that you are not alone.
Your brand can easily ace and succeed in local search engine optimization with Jungo Solutions!
